The Effect of Social Interactions on Demand and Service Levels of Online Retailers in the Social Shopping Context
abstract: Social shopping has emerged as a popular online retailing segment. Social shopping revolves around online communities that bring consumers together to shop for deals. Online retailers have been making significant investments to encourage consumers to join online communities linked to their...
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| Format: | Doctoral Thesis |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2286/R.I.15822 |