Emotion regulation and young children’s consumer behavior
Purpose - This paper aims to explore how children's developing ability to effectively regulate their emotions influences their consumer behavior. Design/methodology/approach - Working with 80 children and one of their parents, this study used direct observations of child behavior in a task wher...
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| Language: | en |
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EMERALD GROUP PUBLISHING LTD
2016
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| Online Access: | http://hdl.handle.net/10150/623035 http://arizona.openrepository.com/arizona/handle/10150/623035 |