Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment

Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment

Bibliographic Details
Main Author: Chaifetz, Gerald, 1940-
Language:en_US
Published: The University of Arizona. 1968
Subjects:
Advertising > Arizona > Tucson.
Retail trade > Arizona > Tucson.
Online Access:http://hdl.handle.net/10150/347636
id ndltd-arizona.edu-oai-arizona.openrepository.com-10150-347636
record_format oai_dc
spelling ndltd-arizona.edu-oai-arizona.openrepository.com-10150-3476362015-10-23T05:36:26Z Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment Chaifetz, Gerald, 1940- Advertising -- Arizona -- Tucson. Retail trade -- Arizona -- Tucson. 1968 text Thesis-Reproduction (electronic) http://hdl.handle.net/10150/347636 29823822 .b31345487 E9791 1968 238 en_US Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. The University of Arizona.
collection NDLTD
language en_US
sources NDLTD
topic Advertising -- Arizona -- Tucson.
Retail trade -- Arizona -- Tucson.
spellingShingle Advertising -- Arizona -- Tucson.
Retail trade -- Arizona -- Tucson.
Chaifetz, Gerald, 1940-
Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
author Chaifetz, Gerald, 1940-
author_facet Chaifetz, Gerald, 1940-
author_sort Chaifetz, Gerald, 1940-
title Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
title_short Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
title_full Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
title_fullStr Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
title_full_unstemmed Evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
title_sort evaluating the sales effectiveness of a retail advertising campaign through the use of a controlled experiment
publisher The University of Arizona.
publishDate 1968
url http://hdl.handle.net/10150/347636
work_keys_str_mv AT chaifetzgerald1940 evaluatingthesaleseffectivenessofaretailadvertisingcampaignthroughtheuseofacontrolledexperiment
_version_ 1718107877542985728

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