Product directed ego-involvement: its relationship to the theory of cognitive dissonance

Product directed ego-involvement: its relationship to the theory of cognitive dissonance

Bibliographic Details
Main Author:	Shipka, Beverly Dee, 1941-
Language:	en_US
Published:	The University of Arizona. 1968
Subjects:	Consumers' preferences. Cognitive dissonance.
Online Access:	http://hdl.handle.net/10150/318687

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