The Social Context of Advertising: Authenticity, Social Identity, and Reflected Appraisals
This dissertation explores the role of social context in advertisement responses, specifically focusing on how the interaction between the social identities to which a person ascribes influence the manner in which they respond to advertisements. The first essay explores how social context and social...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | EN |
| Published: |
The University of Arizona.
2009
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10150/195433 |