I Won't Live On, So I Create: Mortality Salience and Afterlife Belief Strength's Impact on Intention to Engage in Creation-Oriented Consumption

Creative behaviors are part of an average consumer's everyday life. For example, amateur people buy various art and craft supplies from stores like Michael's, purchase studio time to make pottery, and collect camera accessories to help demonstrate their originality in photography. Usually...

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Bibliographic Details
Main Author: Xu, Huimin
Other Authors: Brucks, Merrie L
Language:EN
Published: The University of Arizona. 2006
Subjects:
Online Access:http://hdl.handle.net/10150/195220

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