The Implications of Priming the "Latin Lover" Stereotype on Perceptions of Romantic Intentions: A Self-Categorization Theory Approach

Media effects research has yet to shed light on the effects of exposure to the stereotype of Latinos as passionate and seductive (i.e., Latin lovers). Research on priming ethnic group stereotypes indicates that the activated stereotype affects subsequent evaluations of members of the ethnic group. T...

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Bibliographic Details
Main Author: Ortiz, Michelle
Other Authors: Harwood, Jake
Language:EN
Published: The University of Arizona. 2009
Subjects:
Online Access:http://hdl.handle.net/10150/194246