Multicriterion Market Segmentation: A Unified Model, Implementation and Evaluation
Market segmentation is a multicriterion problem. This dissertation addresses the multicriterion nature of market segmentation with a new unified segmentation model that is derived from multiobjective conceptual framework. The unified model elegantly solves the intrinsic antagonistic problem of mark...
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| Language: | EN |
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The University of Arizona.
2007
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| Online Access: | http://hdl.handle.net/10150/193867 |