Exclusivity strategies in pricing and brand extension.
The primary goal of this research is to explore the issue of brand exclusivity. It focuses on why and under what circumstances consumers value exclusive brands, as well as on the strategies by which managers can best create and maintain brand exclusivity while using it to maximize profits. The disse...
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| Language: | en |
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The University of Arizona.
1995
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| Online Access: | http://hdl.handle.net/10150/187351 |