An Evaluation of Tourism as an Alternate Value to Fun Flights

Fun Flights is a charter flight brokerage company that offers leisure travelers themed, non-stop charter flights to premier destinations in the United States. Fun Flights' benchmarks include commercial airlines and charter flight companies. The functional unit used for comparison is ticket pric...

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Bibliographic Details
Main Author: Kelly, Rachel Renee
Language:en
Published: The University of Arizona. 2010
Online Access:http://hdl.handle.net/10150/146080
Description
Summary:Fun Flights is a charter flight brokerage company that offers leisure travelers themed, non-stop charter flights to premier destinations in the United States. Fun Flights' benchmarks include commercial airlines and charter flight companies. The functional unit used for comparison is ticket prices. When compared to commercial airlines, Fun Flights promotes leisure travel specifically to premier destinations financially lagging in tourism as of the recent economic downturn. These destinations include Las Vegas, Nevada; Honolulu, Hawaii; Disneyworld and Disneyland. The social trade-off of Fun Flights is increased competition in an already struggling market. Fun Flights is offering an experiential alternate value to leisure travelers by providing a themed, charter flight experience through the use of our online community and social media. Fun Flights will affectively promote travel and tourism to premier destinations throughout the United States that need help recovering from economic recession.