Fun Flights: Developing Benefits Through Social Integration

• Main Author: Mignella, Megan Tighe
• Language: en
• Published: The University of Arizona. 2010
• Online Access: http://hdl.handle.net/10150/146062

Fun Flights is innovative in the sense that it not only offers "something more" when flying, but is accompanied by a unique seating and booking model. Zempty, the booking software, provides an alternative value when compared to the competition of other social network and travel booking websites. By offering the secondary value of psychological and physiological benefits from social integration, Zempty will attract early adopters of innovative products. Although more flights are considered an ecological trade-off, the solution of bringing people together (and out of isolation) will definitely provide benefits. For the alternative value of Fun Flights to be realized, it will take a significant amount of leadership to ensure the software is being utilized to its full potential. Essentially, leadership will have to make certain that travelers are using the software to connect and communicate with similar people, and not just booking a flight. This will certainly take an innovative and motivated leadership team, as well as a creative strategy. It is also important to see through the connectivity aspect created by the social networking software to the environment created on the flights. Zempty is positioned to give users a sense of belongingness through our social network. Through connectivity and interaction, Fun Flights' customers will feel a sense of social integration, which has proven relevant for the promotion of psychological and physiological well-being.