| Summary: | This paper will first explain the entrepreneurial concept by stating the name of the venture and the service/product it delivers. Then, it will address the company's target customers/market, competitive environment, and provide a benchmark companies' analysis. The ultimate goal of this discussion will be to demonstrate the alternative value of this new venture concept. It will do so by identifying the current replacement service/product, the primary alternative value benefit, and the secondary alternative value benefit. In closing, the summary statement states the degree of leadership and innovation of the venture in the context of peer industries and the overall merits of proposed venture in the context of social value creation.
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