The Influence of Marketing Strategies on Employee Perception of a Small Rural Kentucky Hospital
A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hos...
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| Format: | Others |
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TopSCHOLAR®
1992
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| Online Access: | https://digitalcommons.wku.edu/theses/2716 https://digitalcommons.wku.edu/cgi/viewcontent.cgi?article=3715&context=theses |