Psychology of onscreen type: investigations regarding typeface personality, appropriateness, and impact on document perception
Three studies investigated the perception of onscreen typefaces. In the first study, 379 people rated the perception of 40 typefaces’ personalities using 15 semantic differential scales. The results of a factor analysis revealed 3 correlated factors (Potency, Evaluative, and Activity) that explain t...
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| Format: | Others |
| Language: | en_US |
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2007
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| Online Access: | http://hdl.handle.net/10057/1109 |