Keeping Up With the Joneses: Electricity Consumption, Publicity and Social Network Influence in Milton, Ontario

Abstract This study used an exploratory research focus to investigate if making electricity consumption public and subject to social norms and networks resulted in consumption decreases for households in Milton, Ontario. In the first phase, Milton Hydro identified customers who fell within an avera...

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Bibliographic Details
Main Author: Deline, Mary Elizabeth
Language:en
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/10012/5219