Deadly in pink: The impact of female-oriented cigarette packaging on brand appeal, beliefs about smoking, and risk perceptions among young women
Industry documents and anecdotal evidence suggest that cigarette packaging can target women by enhancing brand appeal and influencing important beliefs about smoking. Little research has been conducted on how cigarette pack design might contribute to young women's faulty beliefs about smoking....
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| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10012/4823 |