New product introduction processes in Indian consumer goods industry
Indian consumer
Main Author: | Vijayram, Raju M |
---|---|
Other Authors: | Bhandari, L R |
Format: | Others |
Language: | en |
Published: |
2007
|
Subjects: | |
Online Access: | http://hdl.handle.net/2009/4596 |
Similar Items
-
New product introduction with consumer learning
by: Huang, Y.
Published: (2016) -
Organizing the marketing function for new product introductions in large industrial corporations.
by: Burkinshaw, Lawrence Devereux
Published: (1968) -
Managing the forecasting function within the fast moving consumer goods industry
by: Burger, S. (Stephan)
Published: (2012) -
New product success in the consumer packaged goods industry: A shopper marketing approach
by: Dekimpe, M.G, et al.
Published: (2018) -
Drivers of product expiration in consumer packaged goods retailing
by: Akkas, A., et al.
Published: (2019)