Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy

The purpose of this sequential exploratory mixed methods study was to develop and test a theory of planned behavior questionnaire that includes both direct and belief-based measures for seeking professional help from a MFT for participants and their spouses during times of relationship distress. To...

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Main Author: Austin, Jason Paul
Other Authors: Human Development
Format: Others
Published: Virginia Tech 2017
Subjects:
Online Access:http://hdl.handle.net/10919/79484
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spelling ndltd-VTETD-oai-vtechworks.lib.vt.edu-10919-794842020-09-29T05:37:47Z Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy Austin, Jason Paul Human Development Johnson, Scott W. Piercy, Fred P. Dolbin-MacNab, Megan L. Magee, Robert Gerald Marriage and Family Therapy Theory of Planned Behavior Marketing Mental Health Mental Health Promotion The purpose of this sequential exploratory mixed methods study was to develop and test a theory of planned behavior questionnaire that includes both direct and belief-based measures for seeking professional help from a MFT for participants and their spouses during times of relationship distress. To complete this goal, three focus groups (N = 24) were conducted to elicit the salient behavioral, normative, and control beliefs associated with seeking professional help from a MFT for participants and their spouses during times of relationship distress. The data was member checked and then analyzed using thematic analysis. Next, two quantitative measures were constructed, one using the salient beliefs elicited during the focus groups and the second using general questions that assessed participants' overall attitude, perceived norm, and perceived behavioral control. Both measures were placed online pilot tested (N = 102) using Qualtrics panels. The results suggest that the measures were accurate predictors of behavioral intention. The main stage then used both measures to assess the predictive ability of the elicited beliefs. The results also suggest that the beliefs accurately predicted participants' behavioral intentions for seeking professional help from a MFT for them and their spouses during times of relationship distress. The results also indicate that an intervention could be used to encourage troubled individuals, couples, and families to seek professional help from a MFT when experiencing relational issues. Ph. D. 2017-10-04T06:00:19Z 2017-10-04T06:00:19Z 2015-04-12 Dissertation vt_gsexam:4612 http://hdl.handle.net/10919/79484 In Copyright http://rightsstatements.org/vocab/InC/1.0/ ETD application/pdf Virginia Tech
collection NDLTD
format Others
sources NDLTD
topic Marriage and Family Therapy
Theory of Planned Behavior
Marketing Mental Health
Mental Health Promotion
spellingShingle Marriage and Family Therapy
Theory of Planned Behavior
Marketing Mental Health
Mental Health Promotion
Austin, Jason Paul
Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy
description The purpose of this sequential exploratory mixed methods study was to develop and test a theory of planned behavior questionnaire that includes both direct and belief-based measures for seeking professional help from a MFT for participants and their spouses during times of relationship distress. To complete this goal, three focus groups (N = 24) were conducted to elicit the salient behavioral, normative, and control beliefs associated with seeking professional help from a MFT for participants and their spouses during times of relationship distress. The data was member checked and then analyzed using thematic analysis. Next, two quantitative measures were constructed, one using the salient beliefs elicited during the focus groups and the second using general questions that assessed participants' overall attitude, perceived norm, and perceived behavioral control. Both measures were placed online pilot tested (N = 102) using Qualtrics panels. The results suggest that the measures were accurate predictors of behavioral intention. The main stage then used both measures to assess the predictive ability of the elicited beliefs. The results also suggest that the beliefs accurately predicted participants' behavioral intentions for seeking professional help from a MFT for them and their spouses during times of relationship distress. The results also indicate that an intervention could be used to encourage troubled individuals, couples, and families to seek professional help from a MFT when experiencing relational issues. === Ph. D.
author2 Human Development
author_facet Human Development
Austin, Jason Paul
author Austin, Jason Paul
author_sort Austin, Jason Paul
title Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy
title_short Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy
title_full Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy
title_fullStr Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy
title_full_unstemmed Getting Them In: An Exploratory Mixed-Methods Study with Implications towards Marketing Marriage and Family Therapy
title_sort getting them in: an exploratory mixed-methods study with implications towards marketing marriage and family therapy
publisher Virginia Tech
publishDate 2017
url http://hdl.handle.net/10919/79484
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