Young People's Attitudes on Art Infusion Advertising on Social Media: Focus Groups with Chinese Students
In China, advertisements posted by online influencers on social media platforms have become a new trend of marketing. Through the lenses of art-infusion theory and the entertainment overcoming resistance model, this study focuses on a specific advertisement posted by a Chinese online influencer and...
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Virginia Tech
2017
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| Online Access: | http://hdl.handle.net/10919/78373 |