CEO Icon to GOP Hopeful: A Quantitative Analysis Exploring Politically Motivated Celebrity CEOs
This study examined the perceptions of celebrity CEOs potentially transitioning to political candidates. Using Carly Fiorina's campaign for Senator of California, this study identified how young voters perceive celebrity CEOs as politicians, their identification of celebrity CEOs, and the evalu...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
Virginia Tech
2017
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10919/76998 http://scholar.lib.vt.edu/theses/available/etd-05092011-160518/ |