Brand Communities and Well-being: Learning to Age in a Red Hat
The older female segment plays a critical role in society's fabric, as women past retirement volunteer a significant amount in their communities and provide essential caregiving to family members and friends. Moreover, older females outnumber older males and with the baby boomer population agin...
Main Author: | Moscato, Emily Marie |
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Other Authors: | Marketing |
Format: | Others |
Published: |
Virginia Tech
2015
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Subjects: | |
Online Access: | http://hdl.handle.net/10919/64202 |
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