Brand Communities and Well-being: Learning to Age in a Red Hat

The older female segment plays a critical role in society's fabric, as women past retirement volunteer a significant amount in their communities and provide essential caregiving to family members and friends. Moreover, older females outnumber older males and with the baby boomer population agin...

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Bibliographic Details
Main Author: Moscato, Emily Marie
Other Authors: Marketing
Format: Others
Published: Virginia Tech 2015
Subjects:
Online Access:http://hdl.handle.net/10919/64202