Factors affecting student choices: a higher education marketing study

Traditional higher education institutions are being admonished by federal commissions as well as scholars for being unresponsive to student and societal needs. Several studies have pointed out the growth of proprietary and corporate postsecondary education programs at the expense of market share for...

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Bibliographic Details
Main Author: Crosby, Richard D., Jr.
Other Authors: Educational Administration
Format: Others
Language:en_US
Published: Virginia Polytechnic Institute and State University 2015
Subjects:
Online Access:http://hdl.handle.net/10919/54280

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