The critical source of uncertainty and the dominant sentiments of marketing channel dyads: a bargaining simulation
Proponents of the political economy framework for comparative analysis have recently proposed that one of the important variables that influences the way in which uncertainty affects focal organizations is its critical source. This dissertation investigates the relationship between the critical sour...
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Virginia Polytechnic Institute and State University
2014
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| Online Access: | http://hdl.handle.net/10919/49866 |