The service industry and the aging population: marketing opportunities in a dynamic environment
The care of the elderly is a growing problem. Existing services are inadequate for the needs of an aging population. In order to suggest new services to deal with the care of the elderly, this report examined four areas: the demographic characteristics of our aging society, the nature of services in...
Main Author: | Hinson, Cathy Creed |
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Other Authors: | Business Administration (Marketing) |
Format: | Others |
Published: |
Virginia Tech
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10919/45155 http://scholar.lib.vt.edu/theses/available/etd-10132010-020039/ |
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