A decision model to aid entry-mode strategy selection

With the phenomenon of internationalization gaining in importance, it is crucial for companies to be aware of what the internationalization process involves. An important part of the process is selecting optimal entry modes for foreign target markets. The objective of this research has been to devel...

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Bibliographic Details
Main Author: Saboo, Pallabi
Other Authors: Marketing
Format: Others
Language:en
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/44757
http://scholar.lib.vt.edu/theses/available/etd-09122009-040423/