Functional strategic objectives over product and process life cycles
This thesis is an initial attempt at analyzing the "product-process matrix," a framework suggesting the interaction of product and process life cycles. The objectives of this thesis were to test the theory surrounding the "product-process matrix" and also test theories conce...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/43089 http://scholar.lib.vt.edu/theses/available/etd-06102012-040509/ |
| Summary: | This thesis is an initial attempt at analyzing the
"product-process matrix," a framework suggesting the
interaction of product and process life cycles. The
objectives of this thesis were to test the theory
surrounding the "product-process matrix" and also test
theories concerning the transition of strategic objectives
between "product-process matrix" regions. The methodology
included conducting a survey of Virginia manufacturing firms
on strategic concerns, constructing a database into which
survey responses were loaded, and analyzing survey
responses.
<p>
Results of this survey suggested that the theory
surrounding the "product-process matrix" may be
inappropriate. Results also indicated the possibility that
row and column descriptions of the current "product-process
matrix" may need alterations in order to be more applicable
to manufacturing firms. Further research is necessary to
examine possible biases associated with the survey
instrument and survey sample. After such research has been
undertaken, it is recommended that continued work in this
area may help to improve understanding the interaction
between markets and manufacturing processes. === Master of Science |
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