Communication strategy development in supplier-based environmental uncertainty: the mediating effects of transaction form and interpersonal exchange norms
This research examined the development of bureaucratic and social norms in a franchised channel of distribution in conditions of both decision uncertainty and nontransferable asset investments. A theoretical model was developed based on Transaction Cost Analysis (Williamson 1976, 1985, 1986) and Soc...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/40418 http://scholar.lib.vt.edu/theses/available/etd-12142006-131850/ |