Consumer involvement in ethnic restaurants: a measure of satisfaction/dissatisfaction
The purpose of this study was to evaluate whether consumer orientation (active/passive) and psychological involvement (attitude, opinion, belief, and behavioral intention) affect satisfaction when dining in an ethnic restaurant. The sample represented 232 consumers who dined in participating Washing...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/40139 http://scholar.lib.vt.edu/theses/available/etd-10242005-124134/ |