Modeling Spousal Family Purchase Decision Behavior: A Dynamic Simultaneous Equations Approach

This dissertation represented an initial effort to model spousal family purchase decision behavior in terms of spousal coercion propensity. Two major issues concerning how spouses resolve conflicts were investigated: (1) What are the spousal behavioral interactions in household conflict resolution...

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Bibliographic Details
Main Author: Su, Chenting
Other Authors: Marketing
Format: Others
Published: Virginia Tech 2014
Subjects:
Online Access:http://hdl.handle.net/10919/40012
http://scholar.lib.vt.edu/theses/available/etd-101999-192730/