The price sensitivity of industrial buyers to softwood lumber product and service quality: an investigation of the U.S. wood treating industry
The value-based approach to defining quality was used to investigate the value perceptions of softwood lumber treaters in the United States. Conjoint measurement techniques were used to estimate the trade-offs treaters make between quality enhancing attributes and price. Five intrinsic lumber attrib...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/39037 http://scholar.lib.vt.edu/theses/available/etd-08032007-142134/ |