Public Relations and Community Support: Assessing Fortune 500 Web Sites
This content analysis examined presence of 47 public relations community support variables on a systematic random sample of 166 Fortune 500 corporate web pages. Three hypotheses and two research questions guided the analysis. Hypotheses predicted (1) the increased implementation of community suppor...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/32212 http://scholar.lib.vt.edu/theses/available/etd-05052003-142102/ |