Identification of Site Selection Factors in the U.S. Franchise Restaurant Industry: An Exploratory Study
The purpose of this study was to identify and rank the importance of the site selection factors that influence the U.S. franchise restaurant industry as well as rank the confidence level of the experts. To identify the site selection factors, this study sought assistance and support from restaurant...
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| Format: | Others |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/30900 http://scholar.lib.vt.edu/theses/available/etd-01112002-135621/ |