Low Literate Consumers in a Literate Marketplace: Exploring Consumer Literacy and Its Impact
Each day in the United States, millions of adult consumers possessing traditional literacy skills below an eighth grade reading level enter a marketplace packed with written messages. This research offers the first in-depth, systematic investigation exploring the impact of low literacy skills within...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/30005 http://scholar.lib.vt.edu/theses/available/etd-12092001-220319/ |