Development of An Effective Marketing Communications Network for the Successful Transfer of Technology An Empirical Study Based on the Diffusion of Portable Timber Bridge Technology
The ability to use scientific or engineering advances (new technologies) to meet market needs has become a primary business success factor. New technology is also a major factor influencing growth and productivity within a firm. However, the forces that lead to technological innovation are not alw...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/28425 http://scholar.lib.vt.edu/theses/available/etd-072799-200746/ |