Long-Term Relationship between Footwear Manufacturer and Consumers: Relationship Spiral Model of Encounter for Services and Goods through Internet Shopping
In the present market place situation, a consumer's main contact with manufacturing (i.e., the production process) is through retailers or other middlemen, such as mail order catalog companies. Consumers rarely complain, but when they do, consumers complain to or request information from retail...
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/27232 http://scholar.lib.vt.edu/theses/available/etd-04252000-18560048/ |