Consumers' perceptions of extended service contracts: an empirical analysis
This study was designed (1) to empirically distinguish between buyers and non-buyers of an extended service contract according to eight groups of variables, and (2) to develop a profile of consumers most likely to purchase extended service contracts. A mail survey was conducted from April 1993 th...
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| Format: | Others |
| Language: | en |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/26123 http://scholar.lib.vt.edu/theses/available/etd-02052007-081242/ |