An Empirical Examination of Multinational Corporations'(MNCs)Integration of Tourism Market Development Strategies(TMDS) With African Host Countries' Needs and Expectations

An Empirical Examination of Multinational Corporations'(MNCs)Integration of Tourism Market Development Strategies(TMDS) With African Host Countries' Needs and Expectations

This exploratory study examined the different tourism market development strategies that tourism Multinational Corporations (MNCs) implement in their operations in African host countries. It empirically investigated the existence of any relationships between tourism MNCs’ market development strategi...

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Bibliographic Details
Main Author:	Iroegbu, Henry Godson U.
Other Authors:	Hospitality and Tourism Management
Format:	Others
Published:	Virginia Tech 2014
Subjects:	Strategic Integrations External Environmental Factors Needs and Expectations Multinational Corporations African Host Countries Tourism Market Development Strategies
Online Access:	http://hdl.handle.net/10919/26006 http://scholar.lib.vt.edu/theses/available/etd-01172002-130703/

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