An Empirical Examination of Multinational Corporations'(MNCs)Integration of Tourism Market Development Strategies(TMDS) With African Host Countries' Needs and Expectations
This exploratory study examined the different tourism market development strategies that tourism Multinational Corporations (MNCs) implement in their operations in African host countries. It empirically investigated the existence of any relationships between tourism MNCs’ market development strategi...
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| Format: | Others |
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Virginia Tech
2014
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| Online Access: | http://hdl.handle.net/10919/26006 http://scholar.lib.vt.edu/theses/available/etd-01172002-130703/ |