| Summary: | Increasing competition demands more efficient processing of the value added chain. High flexibility to meet specific customer demands, increasing cost pressure as well as granted on-time delivery have become critical factors to survive in the global market. It is a well known fact throughout the entire business world, that competition is increasing and it becomes tougher and tougher for an organization to keep or even increase market share. In order to meet the increasing pressure, companies have to build closer relationships with their suppliers and customers. Furthermore to succeed in the market, these relationships called alliances, demand harmonized and cooperative sharing of activities, and the exchange of timely data, and information. Therefore, to receive an optimal flow of information throughout the entire supply chain is important. Alliances are a form of business practice managed from a total supply chain perspective. According to empirical studies, Efficient Consumer Response (ECR) Management offers extraordinary potential to optimise efficiency and is a common strategy used in industry and trade. Suppliers and retailers must work together to improve the global efficiency of the Supply Chain and develop a means to reduce completely the cost incurred throughout the whole trade cycle, from production to the final sale stages. This results in a better service in terms of freshness, availability and quality of products for the consumer. (...) The management of Triumph International anticipates high expectations regarding the use of ECR as a means of obtaining good results through the exchange of shared information through EDI that has been achieved so far. Going forward Triumph International will continue to convince suppliers to following this approach to jointly take advantage of savings potentials. (author's abstract) === Series: Schriftenreihe des Instituts für Transportwirtschaft und Logistik - Supply Chain Management
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