Methods of Studying Economic Decisions in Private Households
Research on joint decision-making processes in households is particularly relevant for marketing, especially for understanding who decides what to buy in purchasing decisions and how decision processes evolve. However, the investigation of such complex processes requires adequate research methods to...
| Main Authors: | , , |
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| Format: | Others |
| Language: | en |
| Published: |
Centro de Estudos Sociais da Universidade de Coimbra
2016
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/5708/1/Kirchler_etal_2016_rccs%2D6467.pdf http://dx.doi.org/10.4000/rccs.6467 |