Inferential evaluations of sustainability attributes: Exploring how consumers imply product information
Consumers are often confronted with incomplete product information. In such instances, they can eliminate the product from further consideration due to higher associated uncertainty or ask for more information. Alternatively, they can apply subjective theories about covariation to infer the value of...
| Main Authors: | , , |
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| Format: | Others |
| Language: | en |
| Published: |
Springer
2014
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/4419/1/sustainability_inferences_finalversion_jan14.pdf http://dx.doi.org/10.1002/mar.20706 |