The Six Identities of Marketing: A Vector Quantization of Research Approaches
Purpose: This article provides an empirical identification of groups of marketing scholars who share common beliefs about the role of science and the logic of scientific discovery. Design: We use Topology Representing Network quantization to empirically identify classes of marketing researchers w...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
| Published: |
Emerald
2006
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| Subjects: | |
| Online Access: | http://epub.wu.ac.at/3111/1/ejm_franke.pdf http://dx.doi.org/10.1108/03090560610657877 |