Extending lead user theory: Antecedents and consequences of consumers' lead userness
Lead users have been shown to be a highly promising source of innovation for generating radical new product ideas. According to lead user theory, these users are defined as being ahead of an important market trend and experiencing high benefits from innovating. There is strong empirical support t...
| Main Authors: | , |
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| Format: | Others |
| Language: | en |
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Wiley-Blackwell
2008
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| Online Access: | http://epub.wu.ac.at/3104/1/extending_lead_user_theory.pdf http://dx.doi.org/10.1111/j.1540-5885.2008.00305.x. |