Algorithmic Marketing with Data-Driven Simulations
Marketing researchers and practitioners care about why and how products or services are adopted by consumers. The influential theory of innovation diffusion has been established for decades, but modeling and simulating the diffusion process remains notoriously challenging. Lately, agent-based models...
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| Format: | Others |
| Language: | en |
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VANDERBILT
2017
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| Online Access: | http://etd.library.vanderbilt.edu/available/etd-06202017-101817/ |