The benefits of advertising status : what conspicuous consumption buys women
The primary objectives of the current research were to (1) test the effectiveness of conspicuous consumption as a status-enhancement tactic and (2) examine access to material resources as an interpersonal benefit that incentivizes status striving behavior. The studies that follow investigated the st...
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| Format: | Others |
| Language: | English |
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2012
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| Online Access: | http://hdl.handle.net/2152/ETD-UT-2012-05-5051 |