Blurring the line : television advertainment in the 1950s and present
With the rise in product placement and integration on television in recent years, much of the popular press has discussed it as being a new phenomenon, one that has come about as a result of shifts in how audiences view television. As audiences change their viewing practices due to modern technolog...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/2152/ETD-UT-2011-12-4400 |