Commodification and consciousness

The United Colors of Benetton is a high-end clothing company that has been deemed as an iconic brand because of their non-traditional print advertisements. From the late 1980s to the early 1990s, the Benetton campaign used photographic images to symbolize social (and sometimes controversial) message...

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Bibliographic Details
Main Author: Wallace, Sarah Melissa
Format: Others
Language:English
Published: 2010
Subjects:
Online Access:http://hdl.handle.net/2152/ETD-UT-2009-12-693