Delivering value through social networking : creating lifetime loyalty in young alumni : an interactive qualitative analisys of the undergraduate experience & using social media experience
Social networking has become integrated into every aspect of business that one can imagine and universities must take advantage of the phenomenon to build personal relationships with young alumni in an effort to build a lifetime of loyalty. This study addresses some issues that should be considered...
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| Format: | Others |
| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/2152/30265 |