Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics

Not available === text

Bibliographic Details
Main Author: Hong, Ji-Young
Format: Others
Language:English
Published: 2008
Subjects:
Imagery (Psychology)
Consumer behavior
Advertising
Online Access:http://hdl.handle.net/2152/2879
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spelling ndltd-UTEXAS-oai-repositories.lib.utexas.edu-2152-28792015-09-20T16:51:22ZMatching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tacticsHong, Ji-YoungImagery (Psychology)Consumer behaviorAdvertisingNot availabletext2008-08-28T23:13:59Z2008-08-28T23:13:59Z20062008-08-28T23:13:59ZThesiselectronicb68631728http://hdl.handle.net/2152/2879166142028engCopyright is held by the author. Presentation of this material on the Libraries' web site by University Libraries, The University of Texas at Austin was made possible under a limited license grant from the author who has retained all copyrights in the works.
collection NDLTD
language English
format Others
sources NDLTD
topic Imagery (Psychology)
Consumer behavior
Advertising
spellingShingle Imagery (Psychology)
Consumer behavior
Advertising
Hong, Ji-Young
Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
description Not available === text
author Hong, Ji-Young
author_facet Hong, Ji-Young
author_sort Hong, Ji-Young
title Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
title_short Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
title_full Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
title_fullStr Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
title_full_unstemmed Matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
title_sort matching the advertising creative strategy to the thinking mode: the moderating effect of product type on the effectiveness of imagery-evoking advertising tactics
publishDate 2008
url http://hdl.handle.net/2152/2879
work_keys_str_mv AT hongjiyoung matchingtheadvertisingcreativestrategytothethinkingmodethemoderatingeffectofproducttypeontheeffectivenessofimageryevokingadvertisingtactics
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